15 Best SEO Reporting Tools to Empower Your Online Strategy

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Best SEO Reporting Tools

As you know, several SEO reporting tools are available for agencies or businesses engaged in digital marketing. Yet, because every business has distinct requirements, a reporting tool that works for one might not be the best choice for another.

Because of this, I’ve compiled a list containing the best 15 SEO reporting tools for agencies to assist you in selecting the ideal option for your specific needs.

Although most SEO reporting tools provide a wide range of SEO data, they frequently lack the simplicity required to turn this data into valuable reports.

To address this issue and assist you with your SEO campaigns, I researched the market and highlighted the best SEO reporting tools in this article.

Keep reading to discover more about popular SEO reporting tools.

In a rush to know my top picks? These are sure bet tools.

My Best Choice

SE Ranking


This is my top pick for the best all-in-one SEO reporting software. It allows you to pull data from different places, making finding the important keywords easier.


SEO Powersuite

seo powersuite

Excellent One-stop SEO software. On one platform, you get all the tools necessary for your SEO campaign.




Best for extensive SEO reporting and audits. It is great for uncovering link opportunities and improving domain authority and content gaps.




Great SEO tool for website analytics. You can check competitor rankings, keywords, SEO, PPC opportunities, etc.

How To Select The Best SEO Reporting Tools For You

It’s essential to have a fundamental understanding of SEO to select the best SEO reporting tools.

Enhancing your website’s numerous on-page and off-page elements through search engine optimization (SEO) will raise the quality of your website based on the precise criteria used by search engine algorithms to rank pages in search results.

These metrics could include backlinks, page speed, readability, domain authority, CTR, and keyword ranking. When customers search for a keyword related to your business, your site can rank higher and more prominently by boosting these KPIs.

Even though your services are top-notch, if they do not appear in the first few Google search results, they might not get traffic to your website. As a result, you must analyze your SEO performance and optimize it for your website.

As more companies use SEO tactics to improve their page rankings, it is crucial to use SEO reporting tools to keep track of the elements affecting your search engine ranking.

SEO reporting tools can help with research to gather information on keywords, visitors, and website conversion metrics to refine this process.

So, how do you pick the best SEO reporting software for you?

Things to Look for in SEO Reporting Tools

Looking for the best SEO reporting tool for your website may not be the easiest task in the world. But watching out for these features will make this task easy.

  1. Primary Reporting Features:

    Verify that the application offers essential reporting features, including competitor data tracking, location tracking, backlink monitoring, and analytics.

  2. Custom Reporting:

    Use tools that can produce customized reports to meet your unique needs and enable the quick and automatic export of these personalized reports.

  3. Third-party Integrations:

    Choose software that enables all necessary third-party integrations and is easily expandable to accommodate new tools.

  4. Accurate Regional Data:

    Choose a solution that caters to your target market and offers reliable regional and historical data and local insights.

  5. Other Features:

    Keep an eye out for additional features that can significantly simplify implementing and improving SEO, such as client integration, white-label reporting, automation, quality resources, and unrestricted export access.

What Are The Best SEO Reporting Tools?

Before delivering extensive knowledge, insights, and KPIs, each SEO reporting software listed below offers a user-friendly interface that enables you to become familiar with the fundamentals of SEO.

These tools enable you to develop and implement an SEO strategy, guaranteeing that you get the most out of SEO and rise to the top of the SERPs.

Based on your unique needs, the following are the 15 best SEO reporting tools you can trust:

SE Ranking

top Pick

SE Ranking


The best-performing SEO reporting tool on the market right now is SE Ranking.

SE Ranking is a comprehensive SEO reporting tool that offers users in-depth insights into the success of their website’s search engine rankings.

With powerful reporting features, this all-inclusive SEO platform delivers a full selection of tools to support all your SEO initiatives.


  • One dashboard serves as the presentation for all information.
  • It has a rank tracker function
  • It offers statistics and a traffic breakdown.
  • Keyword segmentation is provided.
  • Free 14 days to try out all the features


  • Users could become overwhelmed by the variety of features.
  • For some locations, the ranking data might not be sufficient
  • Users could become overwhelmed by the variety of features.

The report builder offered by SE Ranking is a powerful tool that works with all of the company’s other features to gather data and produce completely customizable, simple-to-understand reports in minutes.

Read Also:  8 Best Keyword Research Tools in 2024 (Free and Premium)

The tool features keyword tracking, competitor analysis, and website audit capabilities, empowering users to evaluate their competitive positioning.

Moreover, the platform incorporates social media management and content marketing tools, facilitating users to monitor their online presence across multiple channels.

SE Ranking’s audit tool can scan for issues such as broken links, page speed optimization, duplicate content, and indexability errors, ensuring an error-free website experience for users.

All these contribute to why they are known by many as the best SEO reporting software in the market right now.

Pricing Plans

This tool offers three payment plans:

  • The Essential plan costs $31.20/month (Ideal for freelancers and newbies)

  • The Pro plan costs $71.20/mo (For small agencies and teams)

  • The Business plan costs $151.20/month (For mid-size agencies and businesses)

SEO PowerSuite

Each tool features an integrated reports module, which presents the results of your SEO tasks in attractive SEO reports.

These reporting templates can be customized and branded with your company’s logo.


  • A lifetime free version is available
  • Excellent customer service
  • Run unlimited tasks
  • Budget-friendly


  • The Link Assistant requires further work.
  • Each tool must be downloaded and installed separately.

Pricing Plans

  • The SEO Reporting Software offered by SEO PowerSuite is available in three pricing plans.

  • In the Free edition, you can only view the reports within the tool.

  • The Professional edition ($299/year) lets you download reports in PDF format.

  •  The Enterprise plan ($699/year) allows you to perform the entire SEO agency workflow, from conducting automated checkups to sending SEO reports and alerts directly to the desired email.


With a vast database and advanced functionality, Semrush outperforms its competitors. It includes over 50 tools and detailed reports covering various online marketing activities.

It is excellent as a keyword research tool. But it can effectively monitor SEO metrics, rank tracking, link building, PR monitoring, content marketing analytics, and PPC research.

In addition, Semrush provides valuable insights for competitor research, focusing on its keyword research tools and position tracking.

Its position-tracking features include competitor discovery, keyword ranking reports, device and location reports, project merge reports, unlimited competitor tracking, and SERP feature filters.


  • Extensive databases
  • Detailed backlink and keyword metrics
  • Excellent value for money.
  • It can easily be integrated with Google Search Console.


  • Traffic analytics data may not always be precise.
  • Data is limited to Google
  • The user interface can be cluttered.

Pricing Plans

  • Pro Plan: $119.95 per month

  • Guru Plan: $229.95 per month

  • Business Plan: $449.95 per month

  • Enterprise Plan: pricing is available upon request.


It is a comprehensive SEO reporting tool with so many functions that are convenient to use. Ahrefs backlink profiling and performance charting capabilities are particularly noteworthy.

Ahrefs is a well-known reporting tool in the SEO sector. It has one of the most accurate and user-friendly reporting tools.

With Ahrefs, you can quickly gain insight into a website’s organic search traffic and backlink profile. You can also access thousands of keyword ideas and evaluate their ranking difficulty and potential traffic.

Moreover, Ahrefs enables you to track your rankings over time and create performance charts. Additionally, its content explorer tool facilitates discovering and analyzing top-performing content in your niche.


  • Allows for SEO analysis of Google, YouTube, and Amazon
  • Features a vast keyword and backlink index
  • It provides excellent data filters.
  • Boasts reliable customer support


  • It may be costly for small businesses.

Pricing Plans

You can decide to pay monthly or pay annually and get two months free.

The monthly price is broken into four plans

  • The lite plan costs $99

  • The standard plan costs $199

  • The advanced plan costs $399

  • The enterprise plan costs $999

The annual price is also broken into four plans

  • The lite plan costs $83

  • The standard plan costs $166

  • The advanced plan costs $333

  • The enterprise plan costs $833


It helps you analyze and compare your own pages against what currently ranks on the SERPs. So, instead of playing the guessing game, you know what is missing from your content, page, site, etc.


  • Offers a detailed analysis of your site’s rankings and backlinks.
  • User friendly interface.
  • Provides useful advice on how to optimize your content.


  • It is pretty pricey.
  • Its performance-focused features on Google Sheets may be overwhelming for some people.

Pricing Plans

Surfer’s plans come in 4 packages:

  • The Basic Plan costs $49/month
  • The Pro Plan costs $99/month
  • The Business Plan costs $199/month
  • The Enterprise Plan has a custom price.

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With DashThis, you can easily create custom reports, integrate data sources, automate scheduled reports, access sales reports, and visualize data analytics.

This all-in-one online reporting system offers a variety of data source connectors in a single platform.


  • Easy setup
  • Simplified reporting.
  • Seamless integrations with various platforms.
  • Ability to create personalized dashboard designs.
  • Scheduled reports.
  • Live shareable link feature for sharing with clients.


  • Customized integrations require additional effort or resources.
  • The call reporting feature has limitations.


DashThis provides four pricing plans, with discounts available for yearly subscriptions. The plans are as follows:

  • Individual: $33 per month

  • Professional: $109 per month

  • Business: $209 per month

  • Standard: $339 per month

Each plan includes a complimentary 15-day trial period.

Google Analytics

Its reporting features cover a broad spectrum, including real-time activity monitoring, audience reporting, acquisition, behavior, and other customized reporting features.

While some advanced features require payment, most of Google Analytics’ SEO reporting capabilities are free.

Google Analytics provides an excellent starting point for those seeking an affordable way to begin analyzing SEO reports.


  • An excellent free tool.
  • Provides out-of-the-box reports and web analytics.
  • Ability to explore website data in more detail.
  • Shows current traffic data.


  • No customer support.
  • Lacks  organic keyword data.


  • The cost of Google Analytics 360 Plans with up to 25 million monthly events is $50,000 per year or $4,166 monthly.

  • Standard Analytics accounts that don’t require greater data limits are free.

Moz Pro

Businesses and agencies can use Moz to create detailed reports, conduct website audits, analyze backlinks, research keywords, track rankings, and more. This ensures all their SEO needs are covered.

Moz Pro also enables you to generate customized, automated SEO reports delivered to your recipient via email daily, weekly, or monthly – based on your preferences.


  • MozBar Chrome extension is handy.
  • The Keyword explorer tool is excellent.
  • Offers valuable, proprietary metrics.


  • It’s expensive.
  • Moz Local requires a separate subscription.
  • Limited technical SEO tools.


  • Standard: $99 per month

  • Medium: $149 per month

  • Large: $249 per month

  • Premium: $599 per month

Raven Tools

This cloud-based SEO reporting tool can analyze your search engine results pages, queries, social shares, and marketing campaigns.

The tool provides full white-label capability, allowing you to present marketing data to clients under your brand.

Raven Tools provides reporting tools that enable you to measure your marketing success across multiple platforms and visualize progress with an intuitive drag-and-drop editor.
You can create automated reports for website analytics reports, social media, and PPC campaigns.

In addition to these features, Raven Tools also provides SEO, email, and call-tracking reporting.

Reports are white-labeled and branded, ensuring you can confidently share them with clients. You can even automate the reporting process to save time.


  • Integration with popular tools is helpful.
  • Easy to pull in key data points.
  • Reports can be scheduled and customized.
  • Professional support staff.


  • Outdated training videos.
  • Limited ability to customize reports.
  • The interface can be clunky at times.


Raven Tools has six plans:

  • Small Biz costs $39/month and $468/yearly

  • Start costs $79/mo and $948/yearly

  • Grow costs $139/mo and $1668/yearly

  • Thrive costs $249/mo and $2988/yearly

  • Lead costs $399/mo and $4788/yearly


It enables you to assess whether pursuing a keyword is worthwhile at a glance.

This SEO software allows you to generate reports that link keywords and search volume with recommendations for advancing your content strategy.

This SEO reporting tool also facilitates the analysis of keywords, competitors, backlinks, and other metrics to enhance your digital content’s growth.

Its intuitive and interactive dashboards provide insights from data sources such as keyword research, Google Ads, and more, enabling you to devise effective SEO strategies.

Also, it enables simple data exports in CSV format, which may be helpful in some use situations.


  • Has an easy-to-use interface.
  • It provides an analysis of Facebook and Google Ads.


  • It is expensive.
  • It only provides basic SEO features.


GrowthBar offers the following pricing plans:

  • Standard plan at $29/month

  • The Pro plan at $79/month,

  • The Agency plan at $129/month.

Looker Studio

It enables you to monitor critical metrics like website traffic, bounce rates, and user duration on the page.

You can merge information from various sources, such as Google AdWords, Google Analytics, Google BigQuery, and spreadsheets, in one place, leveraging Google Data Studio.

Its drag-and-drop functionality enables you to generate visually appealing reports quickly. It also allows you to produce shareable charts and graphs, and you can add shapes and images to enhance the comprehensibility of your reports

You could also modify the fonts, colors, and logos of such a report to represent your business’s design accurately.


Looker Studio is a free SEO reporting tool.


The Rank Tracker report doubles as a KPI dashboard that you can use to monitor progress and pinpoint areas that require improvement.

You can keep track of keyword popularity and the top keywords that have been bringing visitors to your site with the regular email report.

You can include notes under each chart to recall the changes you made on your website and when.
Additionally, you can send customized reports to your clients that showcase your performance relative to competitors.

One of the standout features of Sitechecker is the backlink tracker, which scrutinizes a website’s backlink profile and identifies opportunities for building new links. Another valuable feature is the SEO Chrome extension, which lets users assess any website’s SEO health quickly.

The site audit feature is also incredibly beneficial, as it checks for common technical issues impacting a website’s ranking.

Lastly, the site monitoring feature ensures that a website’s SEO performance is continuously evaluated and any issues are promptly addressed.


  • User-friendly and simple to use.
  • A perfect website monitoring solution for SEO.


  • The concepts and tools offered might be a challenge for beginners.


There are four price tiers for Sitechecker. Sitechecker also offers a free trial.

  • The monthly cost for the Basic plan is $49.00.

  • The monthly cost for the Standard plan is $149.00.

  • The monthly cost of the Premium plan is $249.00.

  • The Enterprise plan; to discuss this, get in touch with the team


You can seamlessly integrate Google Analytics, Google Search Console, and Google Data Studio.

Additionally, white-label options are available for agencies that require customized reporting software.

One of the Nightwatch’s standout features is its powerful drag-and-drop report builder. This enables you to generate visually compelling reports that aggregate data from various sources. You can highlight your clients’ essential data, such as segments, configured graphs and rankings overviews, backlinks, or site audit information.

For SEO professionals, it’s reports are an indispensable tool. The reports provide a comprehensive view of rankings in multiple cities worldwide.
The best part is that you can customize the reports to emphasize key data.


  • Making a report is easy.
  • Professional support staff.


  • Limited technical SEO tools.


Nightwatch offers several different pricing tiers, including:

  • Starter for 500 tracked keywords at $39,

  • Optimize for 1,000 tracked keywords at $99,

  • Agency for 5,000 tracked keywords at $369, and Custom plans.

You can use the 14-day free trial to see if Nightwatch is the best choice for your needs.


Whatagraph offers an intuitive dashboard platform that tracks real-time data across multiple marketing platforms.
With a personalized onboarding experience for all new customers and various pre-made templates, getting started with Whatagraph is a breeze.

Moreover, Whatagraph provides white-label options for agencies to fully control their branding and customize dashboards for clients.


  • Cross-channel reporting.
  • Customization and white-label allow you to remove the Whatagraph logo from your reports.
  • Your account manager is always on hand to assist with bug fixes.


  • On occasion, the platform has bugs that break connections to data sources.
  • It is a little expensive for smaller businesses.


Whatagraph has three pricing options that can be adjusted to match your needs fully.

Whatagraph currently has three pricing tiers:

  • The Professional plan is $ 223 monthly

  • The Premium plan is $ 335 monthly

  • The Custom plan. Custom pricing (that is, their team needs to be contacted for the price)

Whatagraph offers a free 7-day trial and a 30-day money-back guarantee on all plans for added peace of mind.


It utilizes a website crawler, keyword ranking, on-page grading, website auditing, link bots, link tracking, and backlink analysis.

Additionally, the SEO Chrome extension enables instant crawling and easy grading.

NinjaSEO is part of a suite of 37+ business apps included in the 500 apps package, which costs $14.99 and is free for up to 10 users.


  • It is a powerful and effective SEO reporting tool.


  • It is sometimes slow.


The three pricing plans offered by NinjaSEO are as follows:

  • The Cloud plan is $14 .99 monthly

  • The Enterprise plan is $74 .95 monthly

  • The Hosted plan runs on custom pricing (that is, their team needs to be contacted for the price)

Free trial subscriptions are available and don’t require a credit card.

Final Thoughts

I’ve selected 15 of the best SEO reporting tools for businesses and marketing firms in this article. This should make choosing the best reporting tool for your needs more effortless.

It is crucial to consider the numerous reporting capabilities each SEO software offers when selecting the best SEO reporting tools for your requirements.

Programs like SE Ranking and SEO Powersuite may provide more extensive reports than others.

However, you decide how much information you require to make an informed choice about the SEO of your website and pick the right tool for you.

Picture of Oladejo Elisha

Oladejo Elisha

I'm a Digital Marketer, Blogger, Content marketer, and SEO expert with proven results. I’m detail-oriented, results-driven, and dedicated to helping my clients achieve their goals.

Whether you're looking to increase your website traffic or boost your online revenue, I can help you achieve your goals. Let’s work together.

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