E-commerce has become a vital part of businesses. We have seen the shopping experience grow globally in the last few years. Now, it is centering around e-commerce.

As modern shoppers shift towards online shopping, they desire convenience and speed. They want to quickly find what they’re looking for and with as little trouble as possible. This makes it critical for online retailers to guide customers to the right place with one click.

So, businesses must be updated with the latest trends to provide a positive shopping experience to their customers.

The sudden increase in online shopping has led businesses to use innovative tools. This is to ensure a positive user experience.

The good news is that it’s possible to improve shoppers’ e-commerce experience. This is with the help of eCommerce website widgets.

The ecommerce widget for website is a specialized tool that can be added to an ecommerce website. To improve performance and benefit users.

These widgets assist businesses in making their checkout process easy. It also boosts conversion rates and improves sales.

The upside of ecommerce widgets varies from enhancing user experience. This is done by using interactive and specialized tools to simplify the checkout process. All these help in a much more effective and efficient shopping process.

So, if you want to find out what widgets are best for your online business, stick around. This article explores different types of eCommerce business widgets, their benefits, and their uses. It also explains how businesses can integrate the best e-commerce widgets to generate sales and revenue.

What are these Necessary E-commerce Widgets?

 

 

E-commerce widgets are those specialized tools that any online business must have.

These widgets can help to transform the shopping experience. They boost sales and increase the satisfaction of online shoppers.

Various types of these widgets are available in the markets, which are as follows:

1. Product widgets

Product widgets allow businesses to display their products. It makes the display attractive. It also promotes their successful selling of products or latest releases.

With this widget, your ecommerce store can showcase new products and featured products. It also shows products on sale and bestsellers with relative ease.

So businesses can increase their customer engagement. They can also promote sales by emphasizing the main products. A good product widget can reduce customer bounce rates and increase conversion rates.

2. Related product widgets

A related product widget shows products connected with the present product category. Features inclusive. This widget is adjustable to show a specific number of products and even add a slider attribute.

Also, the related product widget can be included on different pages on the website. It can also be added to website posts and other pages to make the viewers buy at higher costs.

3. Shopping cart widgets

A shopping cart widget is a tool that displays all the items of their online shopping cart to a customer. This widget compresses the products added to the cart, including their price and quantity.

In addition to these two features, a specialized cart widget for e-commerce businesses also shows the option to update items.

A thumbnail picture of the product and a coupon box are also among the features shown. It also includes an easy way to proceed to checkout.

4. Wishlist widgets

As the name implies, a wishlist widget on your ecommerce site allows customers to save preferred items from your collection.

This wishlist widget is useful for websites with a wide range of product catalogs. With this, consumers can wishlist them for later decisions.

So, if your ecommerce store website has a wishlist widget that’s easy to use, the customer return rate to your e-commerce website will also increase.

5. Checkout widgets

The Checkout widgets can also be called the Add-to-Cart widget. It usually appears in virtual buttons. Customers can click on it to add multiple items they want to buy to the cart. They can also proceed to checkout if the item is not much.

Lately, consumers have now purchased multiple items online at once. So, such a widget is a vital part of e-commerce sites.

6. Search widgets

This is another special kind of widget that lets customers find products easily. By inputting applicable keywords into the search bar.

Usually, a good search widget can be filtered. This helps to give relevant results related to the search query. This helps to save customers time on your ecommerce platform.

7. Product variable widgets

The product variable widget allows customers to pick from the several options on the online store data available for a product.

Such widgets help when handling products with different sizes, materials, shapes, and colors.

8. Product sorting widgets

If you need a quicker and smoother way to help, online shoppers find what they need. The product sorting widgets are your best bet. It helps to increase their chances of purchasing.

It comes with filters that are simple to use. So customers can easily surf the product catalog. This removes the need to go through irrelevant product pages.

A product sorting widget can sort products by key attributes. Attributes such as categories, tags, and prices. Also, these filters let users reduce the available products based on their characteristics.

So, integrating such widgets gives shoppers a smooth experience on your e-commerce platform. This can improve their user experience. Also, it boosts the conversion rates of your ecommerce store.

9. Personalization widgets

A personalization widget offers a customized shopping experience to customers. Once a customer creates an account, the personalization widget will show product suggestions.

This happens based on a customer’s browsing history or previous purchases.

As a result, these widgets significantly boost customer engagement and strengthen customer loyalty.

10. Review widgets

It would interest you to know that many online shoppers would rather read product reviews than product descriptions. So, this is where the review widget becomes useful.

A review widget shows customer feedback for a product or service on an e-commerce website. One of the main benefits of this widget is that it helps foster trust and credibility with potential customers.

This is achieved through social proof that other customers have had a positive experience with the product or service.

11. Social media widgets

Social media widgets help to showcase the social media feeds or links of a business on its e-commerce website.

With this widget, your social media engagement can rise. The widget also helps to market your business’s brand.

This widget is essential as it helps businesses ensure their social media share buttons and profiles are accessible throughout the website. So this allows customers to easily share items or follow your business’s social media pages.

6 Shopping Widgets to Make Your Online Business User-Friendly

 

 

Building an ecommerce site that is robust and engaging is never easy. Several things to consider when creating a website, like customer purchase, secured online payments system, agreement form, and many others.

So, improving your website functionality depends on ensuring the UI/UX looks simple and natural. Using ecommerce widgets is the most effective way to solve your needs. At the same time, these widgets also help to solve key pressing issues.

As outlined in the previous section, these widgets offer different ways to help your business. They help with easy ordering and payments, detailed shipping tracking, and other personalized functions your website needs.

Ecommerce widget for websites makes your website well arranged. This results in a simplified shopping experience for consumers. Widgets can also offer customers discounts and deals, answer questions, and give promotional notifications.

So, we will explore a list of the top ecommerce widgets available for online business owners.

1. Ecwid Widget Suite

 

 

Ecwid is an extraordinary widget set that offers an unbeatable ecommerce solution. It makes embedding a shopping cart into your website easy. Ecwid is a short form for ecommerce widgets.

So, the Ecwid Widget Suite is a package deal that will be useful when running an ecommerce business. The widget is simple to use, flexible, lightweight, and simplified to give you more functionality.

Ecwid includes six different, fully functional e-commerce widgets that are designed to improve your ecommerce efforts. They are as follows:

1. The Product browser widget. Used for browsing and buying items.

2. The Minicart widget shows the customer’s present shopping cart and its items.

3. The Horizontal Categories display items easily in a horizontal order. It uses tabs for easy navigation.

4. The Vertical Categories display items easily in a vertical order.

5. The Search Box widget. This improves the product search within your catalog.

6. The Add-to-cart widget enables customers seeking to buy multiple items to build their shopping cart by adding more items easily.

Pros:

• Adding this ecommerce is easy. It easily adapts to the website, making the store appear as a natural extension of the site.

• Ecwid provides online and offline payment options for businesses. The online payment options allow customers to select from 45 different payment options.

• The system of automatic taxing is available in specific countries and autonomous regions, like the USA, Canada, Singapore, Australia, the Uk, New Zealand, Europe, etc.

• The widget supports several languages.

• Ecwid widget suite offers a paid option that allows you to sell items in different currencies.

Cons:

• Even though it is paid, it does not show the local currency at the checkout menu.

• The Ecwid widget does not have the SEO features in its free version.

• The mobile Point of Sale (POS) integration does not support Android devices.

• You don’t have access to immediate phone support on the Free plan.

Pricing:

One unique aspect of this suite is its pricing plans. Ecwid offers a free plan and three different paid plans. The Venture Plan costs $19 per month, the Business plan costs $39 per month, and the Unlimited Plan costs $99 per month.

Compared to other platforms, Ecwid’s free plan contains features that small and local ecommerce businesses can sustain.

2. Shopify

 

 

This looks like a decent time to introduce the Shopify widget to the list. It has a secure Shopify checkout widget, allowing customers to buy items regardless of location.

This widget is handy for publishing product-related content like ads on third-party blogs, websites, or reviews.

You can decide to add a single product, a whole collection, or a set of collections to show on your website. You can also include other items that let you access the HTML code.

The app produces a code that can be infused directly into the site’s HTML. This will help to create several types of widgets.

So, the Shopify widget can enable you to do the following:

• Add links to product pages, shopping carts, or straight to the checkout.

• Embed products anywhere on your website and on third-party blogs.

• Personalize the style settings to create your unique theme.

Shopify provides numerous options for influencing the appearance and function of your embedded widgets.

Pros:

• The platform has a simplified interface that is easy to understand.

• It allows online companies to customize their own online store websites freely.

• Shopify doesn’t rely on a host, so it is a self-sufficient, fully hosted, and secure platform.

• It has great SEO features that significantly improve the growth of online stores.

• They have a support team that is available 24/7 to help businesses deal with any problems they encounter.

Cons:

• Shopify has quite an expensive pricing, especially for small businesses.

• Shopify Payments may pose issues in countries where this feature is not available.

• Businesses with Shopify Payments can only use the multi-currency pricing and payments feature.

• In the Shopify ecosystem, content marketing is challenging.

• Shopify offers no option for email hosting.

Pricing:

Shopify pricing offers a free plan that you can use to test the features before committing. It has three different paid plans, which you can subscribe to once you are convinced.

The Basic Plan costs $32 monthly, the Shopify plan costs $92 monthly, and the Advanced Plan costs $399 monthly.

With Shopify, you have access to 1200+ apps and plug-ins on the integrated Shopify App Store.

These apps can be added quickly and easily and are mobile-friendly. Shopify also ensures that all these plug-ins and apps are secure and reliable.

3. Yotpo

 

 

Yotpo is an e-commerce platform that helps with marketing for online store owners. This widget has helped online stores create product and service reviews.

Yotpo shows as a widget on each of your product pages. It allows your website viewers to read, write, and rate.

They can access what others have written about your products, write their own reviews, or quickly rate your products with a 5-star system.

More importantly, Yotpo allows you to share all of these reviews across social media channels, adding validity, authority, and recognition to your brand voice.

So, with Yotpo review widget, you can do the following with its features:

• Add existing reviews.

• Display reviews, ratings, photos and videos, even Q&A.

• Translate reviews into different languages.

• Adjust the appearance of the widget to fit the design of your site.

• Yotpo’s partnership with Google, Facebook, and Instagram allows you to get targeted traffic.

• Uses artificial intelligence to detail reviews into useful insights.

• Successfully access, examine, and adjust your reviews before they get posted to your website.

Pros:

• Yotpo’s review widget allows reviews to be easily translated into different languages.

• It provides real-time review notifications.

• Businesses have credited their high conversion rates on feedback to using Yotpo’s review widget.

• Yotpo’s widget can be easily incorporated into various platforms, like Shopify, Hubspot, Salesforce, Instagram, and Facebook.

• Yotpo widget provides a simple user interface that is convenient to handle.

• Its effective analytics tool gives businesses valuable insights.

Cons:

• Compared with other widgets, Yotpo’s pricing is on the higher side.

• Businesses don’t have control over how reviews are shown on social media platforms.

• It has limited product API.

• There is a shortage of options regarding photo sizes in online galleries.

• It has a slow and poor customer service.

Pricing:

Yotpo pricing offers a free plan that you can use to test the features before committing. It has three different paid plans, which you can subscribe to once you are convinced.

The Growth Plan costs $79 per month, the Prime plan costs $169 per month, and the Powerhouse Plan is a custom plan, so contact support for the pricing.

Yotpo supports 25+ languages. The e-commerce widget also has efficient control tools. The whole system is cloud-based. So, customers can easily upload pictures online with their reviews.

4. ShipWorks

 

 

ShipWorks widget handles the most ignored aspect of online business, which is fulfillment. The software is great for large online business sellers and warehouses.

If you aim to increase efficiency, optimize expenses, enhance efficiency in delivery, and process automation, lay hold of this software.

The perfect thing about ShipWorks is that it can be added to any of the commonly used systems. It helps to save time and money by automating several manual processes. This ultimately minimizes human error.

The major attributes of ShipWork include the following:

• It optimizes the present order fulfillment and any other processes related to it.

• It adapts to every client’s specific supply chain model.

• It reduces human errors.

• It provides 24/7 expert service on shipping fulfillment to help with your issues.

Pros:

• It has filters that efficiently sort out orders and customers.

• Its software is perfect for e-commerce businesses that ship and operate across several channels.

• The mobile app is easy to use and has different features that help businesses with shipping.

Cons:

• Mobile support is only available when you subscribe to the highest-paid version.

• The desktop app needs some time to get used to.

• Customer support is not always available when needed. 

Pricing:

ShipWorks pricing offers different paid plans, which you can subscribe to once you are convinced. The first is the ShipStation Plans, with the cost ranging from $9.99 to $229.99 per month.

The Warehouse Essential Plan costs $349 per month, the Warehouse Professional Plan costs $599 per month, and the Warehouse Elite Plan costs $799 per month.

Because it is a shipping software, ShipWorks provides incorporations with 100+ different marketplaces, haulers, and carts.

It also gives businesses USPS shipping rates at discounted prices due to its partnership with the company.

5. WebEngage

 

 

Surveys and feedback forms are among the numerous features of this platform. They are custom-designed to offer fair feedback using data, which leads to a vivid understanding of the customer experience.

WebEngage provides strong data management and analytical capabilities. It also offers a customization engine and a multichannel campaign manager. In addition, the platform handles and partners with several marketing channels.

You can use the aid of data and analytics to design a strategy that can engage your viewers successfully. Let us examine some of the benefits of utilizing WebEngage.

• It develops modifiable forms to collect real-time data.

• It fosters real-time customer data collection.

• It enables real-time breakdown for target marketing.

• It creates a unique mobile app to fit different user experiences.

• It leverages multiple data reports for any kind of marketing.

Pros:

• WebEngage is a strong application packed with numerous features.

• WebEngage has an easy-to-operate user interface that is simple to handle.

Cons:

• The software can be difficult to add to your e-commerce business.

• The analytics feature of WebEngage is a little weak.

Pricing:

WebEngage offers custom pricing. So, contact their sales department to get a custom quote for your business. This platform offers no free plan option.

WebEngage is recognized for its highly personalized customer engagement. The platform helps businesses and e-commerce brands create a highly personal engagement strategy for consumers.

This is done by using real-time customer data. As a result, your brand experiences growth in revenue and reach.

6. Linnworks

 

 

Linnwork was created to connect, manage, and automate business-related processes. It also helps online businesses to sell items in any location and intercept every income opportunity.

Linnworks leverages multichannels to quickly scale and deliver a positive customer experience. It also helps to swiftly and seamlessly manage your sales and inventories across all your distribution channels.

These are the main features of Linnworks:

• It manages and optimizes product listings in all the main selling channels.

• It helps to prevent underselling or overselling through cross-channel monitoring and management.

• It automates manual workflows for faster shipment and fulfillment of orders.

Pros:

• Linnworks has a fantastic cloud-based inventory control system for different platforms.

• Linnworks has a simpler user interface.

• Linnworks e-commerce software offers low pricing compared to the other available solutions.

• Linnworks has over 100+ marketplace and carrier integrations.

• Linnworks software helps businesses get the best and most reasonable price possible. They do this by accessing the cheapest shipping rates from domestic and international carriers.

Cons:

• Linnworks has a fantastic cloud-based inventory control system for different platforms.

• Linnworks has a simpler user interface.

• Linnworks e-commerce software offers low pricing compared to the other available solutions.

• Linnworks has over 100+ marketplace and carrier integrations.

• Linnworks software helps businesses get the best and most reasonable price possible. They do this by accessing the cheapest shipping rates from domestic and international carriers.

Pricing:

Linnworks offers clear and simple pricing. Their pricing system works in a unique way. The value your business receives is what it uses to determine the pricing. There are no hidden fees and no surprises.

This tool is accepted in Europe, especially in the United Kingdom. It is among the few systems that provide e-commerce services in Europe with direct inclusion to the Royal Mail service.

Why Your Website Needs These Necessary Ecommerce Widgets

Several reasons can make you integrate necessary ecommerce widgets into your own online store website because of its benefits.

One of the major benefits of ecommerce widgets is that they improve user experience. Their features make shopping more engaging and communicative. They also help to get the attention of shoppers by displaying items attractively.

In addition, through suggestions from customers’ previous shopping history, ecommerce widgets help online businesses customize the shopping experience.

This customized strategy significantly boosts engaging user experience and strengthens customer loyalty.

Ecommerce widgets are also a helpful means of simplifying businesses’ checkout processes. This reduces the rate of abandoned carts and increases conversion rates.

This makes it easy for customers to complete their purchases successfully. When all these are achieved, your online business’s sales and revenue will rise.

Conclusion

 

 

A lot of brands still haven’t understood the massive benefits several shopping widgets could offer.

The goal of any ecommerce website is to stay active and useful for business owners and customers alike. So, with all we have discussed in this post if implemented, it can greatly improve your conversion rates.

E-commerce widgets for websites are not just tools for improving your website but also help create an engaging and interactive website.

Your website represents your brand, and customers want to have a straightforward and fun experience while on your site. So, it becomes necessary to add some of these widgets to your online store. They help carry out daily tasks.

FAQs

 

 

What are the functions of widgets in an ecommerce website?

They help to improve customer engagement and sales on an ecommerce site.

What are the examples of ecommerce widgets on a website?

Examples of widgets for your ecommerce site are many, but some of them are search bar widgets, review widgets, shopping cart widgets, and so on.

What are products widgets?

Product widgets vary and they come with products on a website. Some of them are product sorting widgets, wishlist widgets, product variability widgets, and so on.