How To Add Pinterest HTML Tag To WordPress (Step By Step)

“Find out how to add Pinterest HTML tag to WordPress with these easy steps. Get your site Pinterest-ready in no time!”

You know, Pinterest is no longer just a place to save cute DIYs and recipe ideas. It can help you drive traffic to your website.

Yes, you read that right!

According to Statista, Pinterest is now the fifteenth biggest search engine, with over 498 million active users.

So, if you’ve added your website to Pinterest, that’s great news! It means you can drive more traffic from Pinterest to your site.

And if you choose not to, well…you are missing out. A lot!

But here’s the catch: if you don’t claim your WordPress website on Pinterest, your content can be shared widely without giving you any credit whatsoever.

Claiming your website on Pinterest is a very simple way to verify that you are, in fact, the owner of that website. Doing this can give you access to several other tools like Pinterest analytics, ads programs, stats for your photos, and many more.

This is what you stand to gain when someone saves an image from your claimed website:

• Your profile picture will show up next to the Pin.

• The Pin will link directly to your Pinterest profile.

• People will have the option to follow you on Pinterest.

So, you can see that there are so many benefits that come with claiming your website on Pinterest.

Today, I am going to help you with this by showing you a step-by-step guide on how to add Pinterest HTML tag to WordPress.

Whether you’re a blogger, a small business owner, or just love sharing ideas on Pinterest, this guide will help you link your Pinterest account to your site.

But first, I want to answer a question that is on many people’s minds:

Is it Necessary That You Verify Your WordPress Site on Pinterest?

Yes!

• If you want more traffic to your website – Yes.

• If you want to meet your target audience – Yes.

• If you want to widen your reach – Yes!

You see, Pinterest is where people look for new ideas and inspiration or learn something through visuals.

With so many active users, it’s a popular place for sharing and discovering images, GIFs, and videos.

If your website features visual content—like photography or an online store—Pinterest can help increase your web traffic and make your brand more visible.

Also, by verifying your website on Pinterest, you’ll get insights into who’s visiting your site through Pinterest Analytics.

Plus, you’ll be able to join their ad program and create a plan to grow your Pinterest traffic.

So, What is a Pinterest HTML Tag?

The Pinterest meta tag is a small piece of code you put on your website. It helps Pinterest see what people do on your site after they click on your ads.

Here’s how it works: When you use this tag, Pinterest can track what visitors do on your site after seeing your Pinterest ads. This means you get to see exactly how well your ads are performing and what actions people take.

With the Pinterest tag, you can:

• Track and improve conversions: Find out how well your ads lead to actions on your site.

• Measure how your ads perform: See how effective your ads are.

• Create specific audiences: Target the right people with your ads.

• Become a verified merchant: Show that your site is trustworthy.

• Get insights into conversions:  Get to know what happens after people interact with your ads.

For even better tracking, you can also use the Pinterest Conversions API along with the tag. It gives you extra details about how your ads are working.

That being said, let’s see how you can easily verify your WordPress blog on Pinterest.

How to Add Pinterest HTML Tag to Your WordPress Site

There are several ways to connect your website to Pinterest, but this method is one of the fastest and easiest ways.

Let’s take a look at what you need to do

Step 1. Upgrade Your Pinterest Account to Business

First, you need to upgrade your personal account to a business Pinterest account.

The Pinterest business account will give you access to many benefits, like increasing your brand’s authority, driving traffic, creating and displaying ads, and getting Pinterest insights.

The good news is that setting up a Pinterest Business account is free and easy.

Since all Pinterest accounts start as personal, you’ll need to switch to a business account to claim your website on Pinterest.

This is what you need to do:

➺ Go to your Pinterest tab, sign in to your account, and click the arrow at the top right corner. Then, select “Convert to business.”

On the next screen, you’ll see a list of features that come with the business account.

➺ To upgrade and start using these features, click the ‘Upgrade’ button.

➺ After clicking on the upgrade button, Pinterest will now ask you to describe what kind of business your account is for.

➺ After that, fill in your business account details, such as your profile name, website URL, country, and language.

Once you’ve done this, you can click on the button that says “Next.”

➺ On the next screen, Pinterest will ask you to select an option for customized recommendations.

Once you have done this, make sure you click the ‘Done’ button.

➺ Next, Pinterest will show you different options for getting started with your business account.

Here, we can see three options, including sharing ideas, growing your audience, and showcasing your brand.

Now, let’s move to the next step and see how you can quickly and easily claim your WordPress website on Pinterest.

Step 2: Claim Your Website on Pinterest

To claim your website:

➺ Go to the “Settings” option.

➺ Then, head over to the “Claimed account” section and click on it.

Here, you will see options to claim websites, such as Instagram and Shopify, but you would have to install the Shopify app to claim on Pinterest.

When you click the claim button, a popup window will open with three ways to claim your WordPress website.

➺ Then, pick the “Add HTML tag” option.

If you prefer, you can download the HTML file and upload it to your WordPress website’s root directory using an FTP client, or you can use your WordPress hosting file manager.

Another option is to add a verification TXT record to your domain settings through your domain registrar. (I will still cover these other options much later in this blog post).

Step 3: Add the HTML Tag to Your WordPress Website

There are various ways to add an HTML tag to your website’s header, but I will only cover the two easiest methods.

a). Add the Pinterest Tag with an SEO plugin

You can make use of any SEO plugin for this, but here, I used the All in One SEO (AIOSEO) plugin, and all you have to do is install this plugin on your WordPress Website.

Once you are done with the plugin installation, you can now verify your site with Pinterest using the WebMaster Tools feature.

➺ To do so, just go to the WordPress Dashboard>>General Setting>>WebMaster Tools and then click on the Pinterest Site Verification.

Once you have selected this, the verification tab will appear on the same screen.

➺ Here, you would need to copy the code you saw on Pinterest when you clicked on the “Add HTML tag” and paste it into the Pinterest verification code.

➺ All you have to do now is click the “Save Changes” button.

b). Add the Pinterest HTML Tag With a Code Snippets Plugin

Apart from using the AIOSEO plugin, you can add the HTML tag by installing and activating another plugin called the WPCode plugin.

When you want to activate this plugin, all you have to do is go to the Code Snippets >> Header & Footer section in your WordPress dashboard.

➺ In the “Header section,” you have to paste the HTML tag you got from Pinterest and then click the “Save Changes” button.

➺ The moment the HTML code is added to your website’s Header section, you have to go back to where you left off on Pinterest and click the “Continue” button.

➺ The next stage is the verification process. Pinterest will require that you enter the URL of your website and then click on the “Verify “ button.

This is to verify your WordPress website.

➺ After that, you’ll see a message saying, “Verification in progress.”

It will take a few seconds to complete. Once it’s done, you’ll see a message confirming that you’re verified.

➺ If everything goes well, you’ll see a “Connected” message with a green checkmark.

That’s it! Just click the Done button.

Finally! Your website has been claimed successfully.

Note: If Pinterest fails to verify your account after you have added the verification code, then you have to clear your WordPress cache

Other Ways to Verify Your WordPress Website on Pinterest

If you don’t feel comfortable adding the HTML tag to your website’s header, as provided by Pinterest, there are two other ways you can verify your WordPress website

Let’s take a look at them!

a). Upload the Custom HTML File to Your WordPress root Folder

Pinterest also enables you to verify your website by uploading an HTML file (provided by them) to your website’s root folder on your server.

The difference between the first method we discussed, which is using an HTML tag, is that you will upload the entire file to your website directory instead of just updating the current file with a piece of code.

As a WordPress user, I am sure you have probably already found your way to your WordPress root folder to make changes more than once, so this process should be easy.

Step 1: Go to the Claimed Section on Your Pinterest Account

To get started:

➺ Return to your Pinterest settings screen and go once again to the Claim section.

➺ Add your website’s URL, and you choose which claim option you want to use. This time, we’re going to choose the Upload HTML file option.

➺ Then click the download button. This downloads the HTML file wherever you want to save it on your computer.

The name of the file starts with “Pinterest,” but you can change the name to whatever you like.

Step 2: Upload the HTML File to Your Site’s Server Using an FTP Client

➺ After downloading the file, open your FTP client (I’m using FileZilla), find the Pinterest HTML file on your computer, and drag it into the root folder of your WordPress site.

The “root” folder can be different depending on the kind of platform you are using, but for WordPress, it’s usually the /public folder.

Once you find the root folder, you should see a list of files and directories like this:

This will start the upload process, which should only take a few seconds since the file is small. Once it’s done, you can close FileZilla.

➺ The next step is to verify your account. It is the same verification method that was used when we were  “Adding HTML meta tag” on Pinterest.

Note: If you are having trouble connecting with your account via this method, it’s most likely because you are not using the root folder. As I mentioned before, you can typically expect most WordPress sites to use /public as the root folder, but that is not always the case, so make sure to search for your root folder.

b). Add the TXT Record to Your Domain Host

This method is different because it involves your DNS (Domain Name Service) registrar instead of using WordPress files.

So, instead of adding the HTML tags or files, you’ll add a TXT record.

To do this, you need to log in to your domain provider account (which is often your hosting provider, though not always).

For this example, I’m using Kinsta and have already added a third-party domain to my account for this process.

Here is how to go about it

Step 1: Go to the Your Claimed Account Section on Pinterest

➺ Select the option to “Add TXT Record,” copy the TXT record to your clipboard, and then click the Continue button.

Step 2: Log into Your DNS Provider Account

➺ Access your domain name provider’s dashboard and log in. Add the new DNS TXT record and save it to your account.

➺ Go to the Kinsta DNS section and select the domain you want to use.

Step 3: Add a New DNS TXT Record

➺ Scroll down to find the DNS Records section. Then, click the button to Add a DNS Record.

➺ Select the TXT tab. Keep the Hostname and TTL fields as they are.

➺ Paste the Pinterest TXT record you copied earlier into the Content field.

➺ Then, click the Add DNS button.

You should now see the TXT record saved successfully in your list of DNS records.

➺ Next, go back to your Pinterest dashboard and paste your site URL into the Verify field. Click the Verify button to proceed.

If it works, you’ll see a “Connected” message with a green checkmark. Click Done and move on to check all your new features as a verified Pinterest business!

Tips for Troubleshooting Common Issues

Even with these instructions, you might run into some hiccups when adding the Pinterest HTML tag to your WordPress site.

Don’t worry—these issues are usually easy to fix. Here are some common problems and how to solve them:

1). Pinterest Verification Code Not Accepted

• Problem: Pinterest doesn’t accept the verification code you’ve added.

• Solution: Ensure you copied the exact code Pinterest provided. Sometimes, extra spaces or line breaks can cause issues.
  Use a plain text editor to paste the code before adding it to your WordPress site. Also, verify that you’re placing it in the <head> section of your site’s HTML.

2). Tag Appears in Source Code but Not Verified

• Problem: The HTML tag appears in the source code, but Pinterest still doesn’t recognize it.

• Solution: Check if the tag is correctly placed in the <head> section. If using a caching plugin (like W3 Total Cache or WP Super Cache), clear the cache after adding the tag. Also, confirm you’re looking at the correct site version if you have multiple domains or subdomains.

3). Tag Added, but Verification Still Fails

• Problem: After adding the tag, Pinterest fails verification repeatedly.

• Solution: Make sure there are no syntax errors or typos in the tag. Sometimes, security plugins or server settings may block Pinterest from reading the tag. Temporarily disable such plugins or adjust settings to allow Pinterest access, then try verifying again.

4). Using a Child Theme and Tag Missing

• Problem: The tag isn’t showing up when using a child theme.

• Solution: Ensure you’ve added the tag to the header.php file of the child theme, not the parent theme. WordPress can sometimes prioritize the files of the parent theme over the child theme. Double-check the correct file path and placement.

5). HTML Tag Appearing in Footer

• Problem: The Pinterest HTML tag appears in the footer instead of the header.

• Solution: If you’re using a plugin or custom code to add the tag, ensure it’s set to insert in the header. Some plugins have settings that let you choose the location for code snippets. Adjust these settings to ensure the tag is placed in the correct section.

6). Problems with Plugin-Based Methods

• Problem: The plugin you used to insert the Pinterest tag isn’t working.

• Solution: Check for plugin conflicts by deactivating other plugins and see if the issue resolves. Make sure the plugin you are using is updated to the latest version. If problems persist, consider switching to another plugin or method to insert the tag.

7). Verification Code Not Showing on HTTPS Sites

• Problem: Pinterest can’t verify the tag on a site with HTTPS.

• Solution: Ensure the HTML tag is being added to the secure version of your site. Check if your site has a mixed content issue where HTTP and HTTPS elements are mixed. Use browser developer tools to inspect if the tag appears correctly on the secure version.

8). Issues with DNS TXT Record for Domain Verification

• Problem: The TXT record for domain verification isn’t working.

• Solution: Make sure the TXT record is added correctly in your domain’s DNS settings. Sometimes, DNS changes take up to 48 hours to propagate. Check the DNS settings with your domain registrar and ensure there are no typos or errors in the TXT record.

9). Browser Cache Preventing Updates

• Problem: Your browser cache might be showing outdated information.

• Solution: Clear your browser’s cache and cookies. Try opening your website with a different browser or incognito mode to see if the tag appears. Sometimes, cached versions of your site might not reflect recent changes.

10). Theme Conflicts

• Problem: The tag is not appearing due to theme conflicts.

• Solution: Temporarily change your theme to a default WordPress one, like Twenty Twenty-One, to see if the issue is resolved. If it does, the problem may be with your theme. Contact the theme developer for assistance or check the theme’s settings for options related to header content.

11). Tag Verification Issues with Multi-Site Networks

• Problem: Verification fails on a WordPress multi-site network.

• Solution: Ensure the tag is added to the correct site within the network. In multi-site setups, each site may need its own verification tag. Add the tag to each individual site’s header or configure network-wide settings if supported.

12). Issues with Custom Code Implementations

• Problem: Custom code implementations cause problems with the Pinterest tag.

• Solution: Review the custom code for errors or conflicts. Test the tag with minimal code to ensure it’s working, then gradually reintroduce other code elements. This helps isolate any conflicts or issues.

By following these tips, you should be able to resolve common issues and ensure that your Pinterest HTML tag is properly set up.

If you continue to face problems, don’t hesitate to reach out to Pinterest support or your WordPress hosting provider for further assistance.

What To Do After Claiming Your Website On Pinterest

Once you see the “Connected” message, it usually means your website is claimed on Pinterest.

However, there are a few extra steps to make sure everything is set up correctly. Sometimes, you might also need to wait for a verification email from Pinterest.

Here are five steps to take next:

1). Check to Make Sure Your Website is Verified

Confirm that your website is indeed claimed on Pinterest. Go to Settings > Claimed Accounts, and look under the Websites section. If you see your domain listed there, it means your website is successfully claimed.

2). Look for a Verification Email

Sometimes, you might need to wait for a verification email from Pinterest.

If you see a “Verification in progress” message, it means Pinterest is still processing your claim. This might take a few hours or even days. Keep an eye on your email for updates from Pinterest.

3). Review Your Pinterest Profile

Ensure your Pinterest profile is updated with your website link and looks professional.

4). Make use of Pinterest Analytics

Check Pinterest Analytics to see how your content is performing and gather insights about your audience.

5). Set Up Pinterest Ads

Consider setting up Pinterest Ads to drive more traffic and promote your content.

6). Monitor Your Website’s Performance

Watch how your website is performing with Pinterest traffic and adjust your strategy as needed.

Final Thoughts

You’ve made it to the end!

Can you see that adding the Pinterest HTML tag to your WordPress site is a simple yet powerful step to increase your online presence?

By claiming your website on Pinterest, you ensure that your content is linked directly to you, which means more control and better insights into your audience. Plus, it’s a great way to increase your site’s visibility and drive more traffic your way.

Here’s a quick recap:

• Upgrade to a Pinterest Business Account – It’s free and opens up lots of helpful tools.

• Claim Your Website – Choose the easiest method for you, whether it’s adding an HTML tag, uploading a file, or adding a TXT record.

• Verify Your Website – Make sure everything is set up correctly and check for a confirmation message.

I hope your website has now been verified on Pinterest, and you can now use all those amazing features that come with a Pinterest Business account.

With these steps, you’re all set to make the most out of Pinterest’s features and drive more engagement to your site.