5 Best SEO Certification to Level Up Your Skill

“Get a foundational knowledge of the 5 best SEO certification to level up your skill, to grow, and to develop your SEO career ”

Whatever level you are in your SEO career, earning more certifications is never a waste. In fact, it can be a game changer for you.

To get a job or own an SEO agency, you need to increase your SEO knowledge.

Here is the truth:

Clients want to work with someone who can get them what they need. They trust you more when you have a certificate showing you know what you are doing.

In short, your certifications help your clients to be confident in your skills.

Now, there are a lot of SEO certifications available out there.

But how do you know which to choose?

That’s where I come in. In this article, I picked the 5 best SEO certificates to help you improve your skills.

Keep reading to learn more.

5 Best SEO Certifications: My Top Picks

One way to pick the perfect SEO certificate is to look for the popular and trusted ones in the SEO community. They will teach you the skills you need by showing you how to use good SEO strategies that clients love.

Below are the best SEO certifications to consider:

1. 28-Day SEO Challenge Certification

2. Semrush SEO Fundamentals Course

3. HubSpot SEO Certification Course

4. Moz SEO Essentials Certificate

5. Market Motive Advanced SEO Certification Training

1. 28-Day SEO Challenge Certification

As the name implies, this course will teach you the basics and advanced SEO strategies in 28 days.

You will learn each SEO step that reveals core SEO basics and techniques. You will also learn how to implement them practically.

So, what makes this course unique?

Compared to other SEO courses, the challenge gives you everything at once.

Let me explain:

After checking other SEO courses, you will note that almost all of them teach you different pieces of the puzzles of SEO.

There are no processes and structures to put the puzzle together. But with the 28-Day SEO Challenge Certification, you get all in one place for FREE.

How cool is that?

So, this is what you will learn:

1. The SEO foundations of a great website.

2. How to research relevant topics.

3. How to create excellent content at a scale.

4. All that you need to know about on-page SEO.

5. Strategies of link-building strategies that work.

6. Consistent repeat processes you can use.

In essence, the goal of the course is to teach you everything you need to know to use SEO techniques on any website.

2. Semrush SEO Fundamentals Course

Aside from Semrush being a popular SEO tool with a robust suite, it also has an online academy.

This academy offers FREE courses where you can obtain basic SEO certifications.

The fact that SEO expert Greg Gifford himself taught the course made it stand out. Why?-

Greg has been in the SEO industry for over 17 years and is tremendously equipped with SEO experience. So, know that you are in one of the best hands in the SEO community.

Now, how does the Semrush SEO fundamentals course work?

1. First, complete the Semrush course.

2. Then, you will take the Semrush Academy Exams.

3. You will get a Semrush technical SEO certificate once your result comes out.

Note: the fundamentals in the title do not mean the courses are only for beginners. The courses are from the basic to the in-depth level of fundamental SEO practices.

The SEO fundamentals of Semrush is a free course with 31 fantastic modules. Here’s what you will learn:

1. All you need to know about how search engines work

2. The technical SEO aspects of a website.

3. An understanding of why a website is ranking.

4. What link signals are and why they are essential.

5. On-page SEO fundamentals

6. How to rank your website in local search

Bonus tip:

You will also get step-by-step instructions on how to increase your search traffic.

After completing the SEO training, you will have a deep foundation of SEO best practices.

3. HubSpot SEO Certification Course

HubSpot is one of the biggest names in digital marketing software. This is why it has an academy for digital marketing courses.

The academy offers FREE classes and certification. But what makes it unique is that it is available all year round.

The HubSpot SEO certification course starts from the very beginning of SEO. As far back as the history of search engines.

But the moment the foundations are in place, the course speeds up quickly.

HubSpot also offers courses on online marketing and online sales.

Here’s the good part:

The course is open to all, so your SEO background does not matter. You will be able to access and learn what you are interested in.

This is what you will learn from the HubSpot SEO certification course

1. How to evaluate a website’s SEO.

2. How to develop your SEO strategy and KPIs.

3. On-page SEO and technical SEO.

4. The foundations of link-building strategy.

5. Website optimization for rich snippets.

6. How to report SEO data.

The certification is only six modules long. Each lesson is split into short videos – 5 and 7 minutes each, to make it quick and easy.

4. Moz SEO Essentials Certificate

As one of the founding parents of SEO education, MOZ created its own SEO Essentials  Certification series.

The course is a 6 part course that teaches the essentials of SEO in a much more practical way.

Also, each section of the course explains the details of one core concept of SEO.

The course is straight to the point, with no fluff, and the process is simple:

1. Complete the six hours course guided by your instructors,

2. Test your knowledge with questions at the end of each section.

3. Take the final exam.

4. Get a passing score and earn your certificate.

Completing this course will help you build and implement an effective SEO strategy. This is what you will learn from the course:

1. A must-know fundamental of SEO concepts.

2. The knowledge of Google SEO certification.

3. The conduction of quality keyword research.

4. The Moz on-page optimization guide.

5. The essentials of Practical link building.

6. The Effective SEO Reporting.

This course is sadly not free. It costs $595, but it is worth the price.

Here’s the catch:

Along with learning a new skill, you will have access to the course materials for one year after you buy it.

5. Market Motive Advanced SEO Certification Training

This training covers all you need to know about SEO concepts. It starts with the Foundations of SEO and moves into more complex SEO concepts.

To begin this certification course, enroll in the online boot camp.

Note that this is a paid course ($549). But the good part is that you will also get access to the course for self-learning.

Now I know the question on your mind is – what’s the difference?

It’s simple!

The BootCamp comes with an instructor who will support you as you go through the live training.

However, you will get a lifetime full access to the modules to help you go through them at your own pace.

P.S.: You get access to the BootCamp training for 90 days. But you can extend your access period by paying an extra fee.

The Market Motive SEO certification course has 32+ hours of online video training. And its focus is on SEO from every angle you can think of.

So, this is what you will learn:

1. The fundamental to advanced SEO skills.

2. How search engines work.

3. Keyword management and research.

4. Practical on-page SEO concepts.

5. How to analyze SEO data.

6. Using link-building to increase website authority.

7. Content creation and promotion.

In essence, this course has great depth. You will be able to learn the fundamental principles of SEO at an advanced level.

You will also receive a well-deserved certification after the training.

Why Should You Get an SEO Certification?

Here’s a quick preview:

1. Get a Solid SEO Foundation

2. Update Your SEO Skill

3. Prove Your SEO knowledge

4. Boost Your Job Prospect

5. Save Money

6. Earn Better Salary

The thing is, any proof of training or knowledge of SEO is an excellent way to boost the following:

1. Your curriculum vitae.

2. Your online SEO career.

3. Your LinkedIn profile.

However, there are more reasons you should get an SEO certification. Let’s look at them in detail.

Get a Solid SEO Foundation

The SEO industry has many tricky words and acronyms. You can’t get ahead if you don’t understand them. But getting certified will help you fill in the gaps.

You will also learn the things to avoid in your SEO journey. Some spam and tricks could hurt your site ranking.

Thankfully, getting well-trained on how to use good SEO techniques will save you from them.

Update Your SEO Skill: 

An SEO certification shows you are up-to-date with the latest and most relevant skills.

It also makes you more confident because you are a certified SEO professional.

The correct training lets you show off your SEO knowledge and skills.

This is helpful when you look for a job because you will know the basics and have some experience.

Prove Your SEO knowledge.

As mentioned, your certificate shows that you know what you are doing. Why?

Having a certificate in SEO Increases your credibility. You not only have the skills and knowledge but also completed certified training.

Because to get certified, you need to complete an SEO course.

You may even write an exam to complete a course. Then, you can get your certificate if you pass.

Boost Your Job Prospect

When clients see your certification, it shows them that you can offer them what they want.

The truth is clients want to hire a specialist for an SEO job. So, an SEO certification will make your skills stand out.

It also shows you are determined and committed to your niche.

SEO is very competitive, so having an edge over other candidates will really help you.

Save Money

Once you take a certification exam, you have enough knowledge to handle most of your SEO needs.

This means you will no longer need to spend much on SEO services.

Earn Better Salary

Certified professionals earn more than non-certified ones. Why?

With the right skills, knowledge, and a certificate from a good institute, clients are willing to pay you more.

This is because your certificate proves your SEO skills and qualifications.

In short, a certificate makes you more valuable, helping you get high-paying jobs.

Now, let’s look at the Benefits of obtaining certifications for SEO Professionals.

Benefits of SEO Certification For SEO Professionals

SEO certifications are not only for beginners. If you are a professional, you can also gain from SEO certification for different reasons. They are as follows:

1. You will be open to new ideas and inspiration.

2. It gives you an idea of what other SEO professionals are doing.

3. It keeps you updated with the latest changes in the industry.

4. You will build relationships that can lead to future partnerships.

The SEO space changes often since Google keeps making updates. So, every SEO expert must ensure to stay up-to-date.

Conclusion

Long story short, you need SEO certifications.

It is a smart move for anyone looking to advance their career

You will learn a lot and get a certificate to prove your SEO knowledge. This will help you get noticed in the SEO industry.

But, the certification will not make you an expert right away.

It will give you all you need to grow and build your SEO career. But, you must work to become a trusted authority in the SEO field.

Frequently Asked Questions

What are SEO Certifications?

SEO certifications are a way to prove your SEO knowledge. It is basically what you receive after you complete an online SEO course. They are offered by online educational platforms.

Getting SEO certified is simple. Here’s how it works:

1. Look for a certification program that matches your goals and skill level.

2. Sign up and complete the course.

3. If required, take the exam and pass with a perfect score.

4. Get your certificate. You can show it off on your resume, LinkedIn, or website.

The certification reveals the following:

1. You have completed an SEO course.

2. You have SEO knowledge.

3. It certifies you as someone who understands SEO.

Becoming a certified SEO expert is not a bad idea if you want to attract new SEO jobs or clients.

Do SEO Certifications have Downsides or Limitations?

You do not become an automatic expert after the training.

The certification only shows that you have theoretical knowledge and skills.

SEO certification offers you a perfect understanding of techniques, concepts, strategies, and systems.

So, aside from the certification, you must gain good practical experience in SEO. Then, you can become an SEO expert.

What is SEO?

SEO stands for Search Engine Optimization. It is the process of improving your website to increase its visibility on search engines.

The more people see your page on the search engine results page (SERP), the easier it is for them to find and click on it.

In essence, the main goal of SEO is to bring visitors to your website who will become customers or who keep coming back.