8 Best Keyword Research Tools in 2024 (Free and Premium)

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8 Best Keyword Research Tools in 2024 (Free and Premium)

Strategize your online presence with the best keyword research tools. This list includes 10 top choices, featuring free and premium options.

As a die-hard fan of search engine optimization, I’ve spent countless hours exploring various nooks and crannies to uncover the best keyword research tools. And let me tell you, my friends; it’s been quite the adventure!

But guess what? My countless caffeine-fueled nights have paid off (drum roll, please), and now I can’t wait to share the results with you.

In this blog post, I’ll reveal the 8 best keyword research tools (both free and premium) that will make any SEO dance for joy. From free keyword research tools that pack a mighty punch to premium powerhouses that leave no stone unturned, we’ve covered all your SEO needs.

In a hurry to see my top picks? Here they are:


Semrush is like the Swiss Army knife of keyword research tools. With its expansive feature set, it’s perfect for anyone looking to go deep into SEO, paid traffic strategies, social media insights, and so much more.


For those of you with a keen eye for detail, Ahrefs is a godsend. This comprehensive tool doesn’t just help you uncover profitable keywords, it also aids in tracking your rankings, studying your competition, and exploring backlink opportunities.


This is the secret weapon you didn’t know you needed. Specializing in competitor analysis, it’s fantastic for uncovering the keywords your competitors are ranking for, giving you the upper hand in strategizing your SEO efforts.

Hold on to your hats as we embark on this caffeine-fueled, SEO tools-packed adventure.

Before anything, let us have a quick word about the importance of keyword research.

Why You Need Keyword Research Tools

keyword research process

Why do you need keyword research tools, whether you’re a startup, an established business, or an individual blogger?

Well, imagine you’re trying to catch fish in an ocean with no idea where the schools are located. That’s what it’s like trying to optimize your website without keyword research. You’re casting out content, hoping it lands somewhere fruitful.

Keyword research tools give you a map of where the fish are biting—more specifically, they provide search volume data. This data tells you how many times a specific keyword is being searched by users on a monthly basis (the monthly search volume).
So, instead of guessing where your audience might be, you get a GPS directing you to them.

More than that, keyword research tools streamline the entire keyword research process. These tools show you the most searched keywords in your niche and suggest related keywords you might not have thought of. You get a clear picture of what your audience is searching for and how you can tailor your content to meet their needs.

It’s like having your personal SEO assistant ready to crunch the numbers and do the heavy lifting for you. And the best part? There’s a tool for everyone, whether you’re on a shoestring budget or ready to invest in the premium stuff.

But we’ll get to that in a moment. For now, let’s just say that these tools can be a game-changer for your digital strategy.

What is the Best Keyword Research Tool?

competitive research tool

So, what’s the ultimate keyword research tool, you ask?

Well, let me tell you, most of these tools not only whip up long-tail suggestions but also serve you some essential metrics on a silver platter, making it a breeze to pinpoint those feasible target keywords for your brand.

And let’s face it, we bloggers often find ourselves in a pickle, scratching our heads for some fresh blog post topics. But thankfully, keyword research has got our backs, helping us tune into the questions peeps are asking online.

And if that doesn’t kickstart some killer content ideas, buddy, it’s time to reconsider our blogging career!

Now, I know what you’re thinking: “But I’m not ready to break the bank for a keyword research tool!” Don’t you worry; I’ve got that covered, too!

In this post, I’ll be dividing our contenders into two big leagues: free and paid keyword research tools.

Oh, and to make things even more exciting, I’ve devised a clever scoring system to see how these marvels fare against each other.

ranking difficulty

Let the games begin!

Best Paid Keyword Research Tools

 best keywords tools

1. Semrush:

paid keyword research tools

Think of SEMrush as less of a single tool and more of a multitasking marvel. Sure, it’s got keyword research down to a fine art, but it’s also a fully loaded SEO and digital marketing analytics platform. It’s like finding out your smartphone also doubles as a can opener.

Getting it up and running is a breeze. Once you’re logged into your SEMrush account, look for the ‘Keyword Magic Tool‘ under the ‘Keyword Overview‘ sub-menu or simply click this link

right keywords

In no time, you’ll be faced with the familiar keyword research dashboard. Simply toss in a seed keyword and watch as the magic unfolds.

seed keyword

Hang tight for a few seconds as the Keyword Magic Tool conjures up an array of long-tail suggestions. Before you know it, you’ll have hundreds of keyword results and a treasure trove of metrics at your fingertips.

estimated search traffic

Living up to its lofty reputation, the Keyword Magic Tool boasts advanced filter options that let you focus on your target keywords with laser-like precision.

Need to find broad matches, exact matches, phrase matches, or related keywords? You’ll cut through the list in no time.

right keywords

Now, let’s break it down:

Usability: 4/5

Despite being part of a full-stack SEO and marketing analytics platform, the keyword research features are a cinch to use. Not as straightforward as some other tools, perhaps, but give it a few minutes, and you’ll feel like a duck to water.

Suggestions: 5/5

From my experience, the Keyword Magic Tool consistently pulls rabbits out of its hat, dishing out a heap of keyword suggestions. Sure, there may be times when other tools dish up more, but SEMrush is never far behind.

Reporting: 5/5

SEMrush truly comes into its own with the depth of keyword data you can extract. The Keyword Difficulty tool is the cherry on top, giving you clear insights on long-tail keywords worth pursuing.

 Filters: 4/5

When it comes to sifting through keywords, SEMrush holds its own against the likes of the AdWords Keyword Planner. They both offer quality options such as search volume, CPC, and keyword difficulty and let you fine-tune your results to your heart’s content.

 My Favorite Feature:

Keyword Difficulty Tool Comparisons (5/5) – Being able to pit potential keywords against each other to find the most profitable one? Say no more.

Least Favorite Feature:

Bundled as a Package (-2) – I won’t lie; I do wish there was an option to buy SEMrush’s keyword analytics toolkit separately.

But hey, SEMrush is designed as a one-stop shop for website owners with substantial needs. So it’s a small gripe on an otherwise stellar platform.

SEMrush Recap: 21/25

research keywords

2. Ahrefs:

research keywords

A quick heads-up – Ahrefs isn’t just another run-of-the-mill keyword tool.

It’s had a makeover recently, and now it’s not only serving up delicious keyword ideas for Google but also for YouTube, Amazon, Yandex, and a host of other global search engines. Talk about an international affair!

Keywords Explorer by Ahrefs

Results are presented in a slick, card-based layout that screams simplicity and elegance. It’s easy to digest and pleasing to the eye.

seed keyword

Speaking of results, Ahrefs neatly groups keyword suggestions into four appetizing categories: ‘Having same terms,’ ‘Newly discovered,’ ‘Questions,’ and ‘Also rank for.’

You’ll find these categories as self-explanatory as a self-help book.

right keywords

Take a leisurely scroll down, and voila! You have Search Engine Results Page (SERP) data for the initial keyword you entered.

You can glance over the ranking history chart to observe the SEO Olympics overtime or take a peek at the SERP overview to decode the recipe for competition.

search results

Back to the keyword suggestions, a simple ‘View all’ click beneath each keyword list unveils your metrics and filter options.

You can also cherry-pick your favorite keywords to copy, update, export, or bundle them into a list for later.

seed keyword

Now, for the grading round:

Usability: 5/5

User experience on Ahrefs Keywords Explorer is as smooth as a hot knife through butter. Everything’s neatly organized and easy to digest. It’s like SEMrush’s Keyword Magic Tool but on a well-organized desk.

Suggestions: 5/5

If you’ve been eyeballing those screenshots, you’ll see that Ahrefs dishes out more keyword ideas than SEMrush or any of the other tools on our list. It’s the keyword idea factory you never knew you needed.

Reporting: 4/5

Why one less point, you ask? Three words: Keyword Difficulty Tool. It doesn’t quite hit the bullseye as SEMrush does.

Filters: 5/5

Ahrefs has a buffet of filter options for your keyword research. Plus, it features a ‘Return Rate’ filter which estimates how likely users are to search the same keyword within a month. It’s like a crystal ball for your keyword research.

My Favorite Feature: Foreign Search Engine (3/5)

If you’re juggling a multilingual site or targeting a non-English search engine audience, Ahrefs has got you covered. It’s not common in most keyword tools, so it’s worth a hat-tip. But for most English-speaking bloggers, it’s a bit like having a sports car in a city with a 20mph speed limit, hence the three points.

Least Favorite Feature: Bundled as a Package (-2)

I know, I know, it’s a déjà vu moment from SEMrush. You’ve got to splash out for a full monthly Ahrefs subscription to get your hands on the Keywords Explorer. 

Ahrefs Recap: 20/25

effective keyword research

When it comes down to the wire, Ahrefs stands toe-to-toe with SEMrush – not just in keyword research but across the board.

It’s like choosing between two equally scrumptious cake slices, each with its unique flavor.

3. SpyFu:

keyword search

Finding the right keywords for your content can be a daunting task. However, with the right paid keyword research tool, this mission becomes a breeze.

Today, I’d like to introduce you to a gem I’ve discovered in my continuous quest for better SEO tools: SpyFu. A premium option that has truly revolutionized my approach to keyword research.

Now, you might ask, “Why SpyFu?” This tool has a few key features that make it stand out among others in the crowded market of SEO tools.

SpyFu, at its core, is a platform that provides digital marketers with the most accurate and useful data to optimize their SEO efforts.

seed keyword

As a paid keyword research tool, SpyFu goes beyond basic keyword suggestions, offering comprehensive insights that help you understand the search results better and find keywords your competitors are using successfully.

organic search traffic

The illustration below shows that our friends at Grammarly heavily prioritize SEO and content marketing over PPC.

I find the “Competitor Shared Keywords” report intriguing, as it shows diagrams that let you discover the paid and shared organic keywords between two to three competitors.

organic search traffic


For me, the usability of any tool is paramount. SpyFu is intuitive and user-friendly, so you’ll find it easy to navigate even if you’re not a tech wizard.

The tool does an excellent job of ensuring you don’t get lost in the abundance of data by presenting the information in an easy-to-understand manner.


SpyFu does more than just help you find keywords. It offers excellent keyword suggestions based on what’s working well for others in your industry. This can save you a lot of time on brainstorming and trial-and-error.


SpyFu’s reporting feature is robust. It not only gives you data on the keyword you’re researching but also provides context, such as search volume, ranking history, and the level of competition.

This way, you can make informed decisions about which keywords to prioritize.


Another feature that I find incredibly useful is the ability to filter keywords based on different metrics such as search volume, clicks, and keyword difficulty.

This way, you can focus on the most relevant keywords for your content.

My favorite feature

My absolute favorite feature has to be SpyFu’s competitor analysis. It’s fascinating to find out what keywords my competitors use and how they perform in search results. This feature provides me with invaluable insights that help shape my SEO strategy.

Least Favorite feature

However, as much as I admire SpyFu, it’s not perfect. One feature that I feel could be improved is the backlink analysis. While it provides a good starting point, I found that it lacks depth when compared to other tools on the market.

Spyfu Recap: 19/25

effective keyword research

All in all, if you’re looking for a user-friendly keyword research tool that provides meaningful suggestions and comprehensive reports, SpyFu should be on your radar.

Stay tuned as I continue to explore more tools that could help you dominate the search results.

4. Serpstat:

I get it, folks. You’ve already started raking in the dough with your blogs and are hungry for more. It’s an exhilarating feeling, isn’t it? Well, you’re in the right place because I’m about to show you a new platform that’s more than just a one-trick pony.

Meet Serpstat, my friends. This beauty is a jack-of-all-trades in the marketing world. Whether you’re dipping your toes into keyword research, content marketing, SEO, or PPC, Serpstat has got your back. And the best part? You don’t need a Ph.D. in Tech to use it!

Seriously, it’s as easy as pie. You only need a page URL, a keyword, or a domain. Just type that in on the homepage and hit ‘Search.’ Boom! You’re off to the races. It’s as simple as that!

best keywords tool

Alright, let’s say you’ve keyed in your favorite keyword. Now, what’s Serpstat gonna do for you? It will roll out the red carpet and give you the full show.

First up, you’re gonna see a bunch of long-tail keyword variations. And hey, it’s not just for SEO but also for your PPC campaigns. Nice, right? Then, you get the skinny on the keyword’s average search volume. Yep, you’ll see how many people look up your keyword.

But wait, there’s more! Serpstat also presents a competitiveness score to see how many others are duking it out for the same keyword. It doesn’t stop there, though. You’ll also get a peek at the projected keyword difficulty rating, giving you an idea of how hard it could be to rank for that particular keyword.

In a nutshell, Serpstat is like your personal keyword concierge, serving you all the juicy details you need on a silver platter. And all you did was type in a single keyword. Pretty nifty, huh?

given keyword

Now, I hear ya. You’re probably thinking, “Why bother exploring features that sound pretty similar to what we’ve already covered?” Well, my friends, that’s where the fun truly begins with Serpstat.

Imagine you’ve got a fierce competitor, someone you’ve been playing SEO tug-of-war with in the search rankings. Wouldn’t it be amazing if, instead of getting lost in a sea of numbers, you could just sneak a peek at the keywords that are working for them?

Guess what? With Serpstat, you can do just that. It’s like having a secret weapon in your SEO arsenal.

All you need to do is enter your competitor’s top post URL or domain address. Just plug that in, and you’re all set. Now, who said SEO had to be complicated?

With Serpstat, it’s like having your cake and eating it too!

given keyword

Truth is you can also perform this with Ahrefs, SEMrush, and most marketing and SEO logical platforms out there.

Serpstat’s keyword filters? They’re a dream! You can sort keywords using word count, search volume, CPC, and more.

But here’s where it gets even better: you can mix and match multiple filters for a super customized set of keywords. Talk about having the power at your fingertips!

Let’s say, for example, you’re hunting for keywords with a search volume of 1,500 to 6,000. But you also don’t want to miss out on any potential gold nuggets, those hidden keywords that might be a bit overlooked.

So, what do you do? You’d combine two filters with an ‘Or’ connector. Just like that, you’ve got yourself a tailor-made keyword list!

Usability: 4/5

You know me, folks. I wouldn’t recommend anything that’ll give you a headache trying to figure it out. I’m happy to report that using Serpstat is as smooth as slicing through butter. The interface? Squeaky clean and easy to navigate. It’s a dream, really.

Suggestions: 4/5

While Serpstat might not churn out as many long-tail keyword ideas as Ahrefs, it deserves a thumbs up for the way it separates keywords for paid and organic campaigns.

It’s a neat little feature that’ll save you a lot of time and effort.

Reporting: 4/5

When we’re talking about keyword research, Serpstat’s reporting skills are up there with the best of them. Sure, it doesn’t have SEMrush’s Keyword Difficulty tool, but it makes up for it with its impressive reporting features.

For example, Serpstat can hand you a list of your competitors for any given seed keyword in PPC advertising. You can even sneak a peek at their ads. Isn’t that a sweet deal for those wanting to dip their toes into PPC?

Filters: 5/5

I can’t emphasize this enough. Serpstat’s compound filters are simply top-notch. It’s not something you see in many keyword research tools, so it gets a well-deserved perfect score from me.

My Favorite Feature: Combined Filters (4/5)

You must be thinking, “There he goes again, rambling about Serpstat’s filters.” But hey, they’re genuinely a cut above the rest.

While they might not reinvent the wheel, they’ll definitely save you valuable minutes on keyword research.

Least Favorite Feature: Only 100 Results Per Report (1/5)

And here’s the fly in the ointment. Whether you think KWFinder’s 200-keyword limit for the base plan is a tad too stringent, Serpstat takes the cake by capping all reports, not just keyword research, at 100 results for the cheapest plan.

 Sure, you can shell out an extra $50 to upgrade and get a whopping 15,000 results per report, but it’s a pretty steep jump if you ask me. A little flexibility wouldn’t hurt, right?

Serpstat Recap: 17/25

ranking difficulty

Alright, let’s be real for a second. The only hiccup with Serpstat is the limitations of the base version. But looking at the bigger picture, it could give you more value for your money in terms of keyword results compared to Ahrefs and SEMrush.

Believe it or not, those guys max out at 10,000 results per report, and they’ll charge you a pretty penny for it, too — $99 and $99.95, respectively.

But Serpstat? It’s playing a whole different ball game. You could get up to 15,000 results per report for just a bit more. Now, that’s some serious value for your money!

Best Free Keyword Research Tools

best keyword research tool

1. Google Keyword Planner:

google keyword planner

What’s the first name that comes to mind when you think about keyword research tools? Google AdWords Keyword Planner, right? I thought so. You’re in the right place!

Google AdWords Keyword Planner is like that trusty old dog that always comes through – not exactly shiny and new, but reliable and experienced.

And, it’s no wonder; being Google’s own prodigy brings its fair share of perks, like a massive user base.
Plus, who wouldn’t love a keyword tool that rains down long-tail keyword ideas like free candy?

 Now let’s get down to brass tacks. The Keyword Planner has two main superpowers:

  1. Showcasing search volume along with other metrics

  2. Revealing new keyword opportunities for your existing ones. The superhero of keyword tools, if you will.

google keyword planner

Want to commandeer the Keyword Planner for keyword research? Easy peasy.

Select ‘Find new keywords,’ pop in your original keywords or any relevant URL, and sit back while the tool churns out keyword ideas like a well-oiled machine.

google keyword planner

You’ll be treated to all sorts of goodies, including average monthly searches, competitiveness ratings, and average CPC bids.

google keyword planner

Dealing with a flood of keyword ideas? No worries, Keyword Planner has got you covered with awesome grouping and filtering features.

Jump over to ‘Grouped ideas’ on the left menu, and watch the magic happen. 

google keyword planner

You may also use the Keyword Planner’s range of filter options to find the exact keywords you need. You can do this on either the ‘Keyword ideas‘ or ‘Grouped ideas‘ page.

google keyword planner

Now, if you’re planning to use your keyword for a PPC campaign, just pick your keywords, click ‘Add Keywords‘ on the blue menu, and select ‘Add to plan.’ This will forecast how your keywords could perform. It’s like having a crystal ball for your campaign. 

google keyword planner

This process will add the selected keywords to the “Forecasts” page, which can access by clicking the ‘Keywords’ tab.

Keyword Planner will influence historical data to project the outcome of your would-be PPC campaign using your keywords.

google keyword planner

Also, don’t forget about Google Search Console. It’s like your friendly neighborhood watch, keeping tabs on the keywords your site is already ranked for.

Remember, SEO can be as slow as a sloth on a lazy Sunday. But by targeting the keywords you already rank for, you can sprint ahead to the top three slots, where the sweet nectar of traffic flows.

google search console

Alright, enough chitchat; let’s break down the report card:

Usability: 3/5

Everyone loves the AdWords Keyword Planner. But let’s face it, it’s not exactly the belle of the ball when it comes to user-friendly interfaces.

And yeah, you’ll need an AdWords account to use it. It’s a bit like having to buy a ticket to a free concert.

Suggestions: 5/5

Keyword Planner is your keyword ideas fairy godmother, bestowing you with a bounty of suggestions for SEO or PPC. The auto-grouping feature is the cherry on top!

Reporting: 2/5

Here’s the kicker. Most other keyword research tools boast about having “more precise metrics than AdWords Keyword Planner.”

But if you’re planning a PPC campaign, then Keyword Planner’s forecasting tool is a ray of sunshine.

Filters: 4/5

If you’re on the hunt for a keyword research tool with a treasure trove of filtering features, Keyword Planner is close to the holy grail.

It can sift through keywords like a pro based on organic impression share, competitiveness, search traffic, and more. 

My Favorite Feature: Forecasts (4/5)

Before you kick off a PPC campaign, you better take a gander at Keyword Planner’s forecasts. It’s like your weather report for campaign success.

Worst Feature: Inaccurate Metrics (-3)

When it comes to competition, you need more than vague ratings of ‘high,’ ‘medium,’ or ‘low.’ The Planner’s broad search volume ranges don’t exactly offer a goldmine of value for bloggers trying to strike a balance between keyword competitiveness and profitability.

 AdWords Keyword Planner Recap: 15/25

ranking difficulty

In spite of its few foibles, I find myself coming back to Google Keyword Planner time and again. Whether it’s for getting Google suggestions or for predicting PPC keywords, it never disappoints.

Plus, the Search Console proves a handy ally in sniffing out ranking opportunities.

2. Keyword Tool:

free keyword tool

Alright, gather around, folks! Time to let you in on a little secret. You know that cool kid in the keyword research world?

The one that doesn’t just hang out with Google but also chums around with YouTube, Amazon, Play Store, and the like? Meet KeywordTool.io!

 At first glance, you might shrug it off as another clone in the keyword research tool universe. But give it a chance, and you’ll see it shine brighter than most.

This handy sidekick can sniff out long-tail keyword ideas by mining Google Auto-complete suggestions. Sound familiar? Think AnswerThePublic but without the fluffy cloud of results. Instead, it gives you a no-nonsense list view.

new keywords

Now, I’m all about diversification, and KeywordTool.io takes it to heart. You can filter out results that are questions or include prepositions, which is like hitting a keyword jackpot.

It opens up a whole new world of ranking opportunities and endless content ideas. 

new keywords

Switch tabs from Google to YouTube or any other site, and watch as Keyword Tool shifts gears and generates a fresh list of keywords specific to that site. Just think of the possibilities!

new keywords

Looking for metrics? Of course, you are. KeywordTool.io has got you covered with competitiveness rating, average search volume, CPC, and traffic trends.

But here’s the kicker – all this juicy data is stashed away behind a paywall that’ll set you back a minimum of $89 per month. A bit steep, huh?

Time for the report card:

 Usability: 4/5

Overall, KeywordTool.io’s web interface is smooth and responsive.

But it’s a bit too eager to upsell its “Pro” plan, with three promos on the keyword results page. We get it, KeywordTool.io; you’ve got a Pro plan!

Suggestions: 4/5

When it comes to sheer volume, this free tool isn’t a standout. But it compensates with diversity.

It deserves a high-five for pulling up relevant keywords for an impressive list of platforms like Amazon, YouTube, Bing, Google Play Store, Twitter, eBay, and Instagram.

Reporting: 3/5

Okay, KeywordTool.io Pro has a decent suite of metrics; no arguing there. But when you consider the price tag, you can find alternatives that offer more bang for your buck.

Filters: 2/5

The free version allows you to filter keywords based on specific terms and sort them in ascending or descending order. It’s not exactly feature-rich, but it gets the job done. 

My Favorite Feature: Keywords for Different Sites (4/5)

Not every SEO campaign is all about Google. If you’re looking to venture into other search engines and web services, KeywordTool.io has your back.

 Worst Feature: Overly Promotional (-2)

Alright, I get that the paywall is a necessary evil, and we’re going to talk about paid tools later. But three ads on one page? Easy there, KeywordTool.io.

Keyword Tool Recap: (15/25)

ranking difficulty

If you’re hunting for a free keyword research tool, KeywordTool.io might just be your new best friend. But remember, to unlock its full potential, you’ll have to shell out for the “Pro” version.

3. AnswerThePublic

If you’re in the mood to do some keyword research for content generation, then AnswerThePublic is about to become your new best friend.

This little tool is like a magician, transforming ‘autocomplete’ data from Google and Bing into a fancy ‘search cloud’ brimming with long-tail keyword suggestions.

for your content strategy

 The star of the AnswerThePublic show is the ‘search cloud’—a visual filled with long-tail keyword ideas using all those lovely WH question words, conjunctions, and prepositions.

Think of it as a mind map filled with questions users punch into Google or Bing. If the cloud view leaves you feeling dizzy, fear not! You can switch to the ‘Data’ tab for a no-frills view. 

search engine results

In the example overhead, you can see that question words precede your target keyword — namely who, why, which, will, what, can, where, how, when, and are.

These reflect questions that users search for on Google or Bing. If you find it challenging to look for keywords using search cloud visualizations, try switching to the ‘Data’ tab.

google search results

From there, you can transform each data card into a search cloud by clicking ‘Image.’ Doing so will show you a purer view of the long-tail keyword ideas.

content strategy

Time for the report card:

Usability: 5/5

AnswerThePublic takes the gold medal in usability. No need for account creation and it churns out hundreds of keyword ideas faster than you can say ‘search engine optimization’.

Suggestions: 3/5

As charming as AnswerThePublic is, it falls a bit short in the suggestions department compared to its peers. But it does a stellar job at adding context to long-tail keywords, giving you insights into user intent. 

Reporting: 1/5

While AnswerThePublic is a godsend for bloggers hunting for topic ideas, it doesn’t quite measure up in the reporting arena. There’s no metrics to speak of.

So, keep it in your toolkit, but make sure to pair it with another tool for those vital metrics.

Filters: 3/5

The good news? The keyword suggestions are well-sorted from the start. The bad news? There are no metrics to further refine the search. So, while the sorting is appreciated, the lack of metrics caps my score at three.

My Favorite Feature: Search Clouds (5/5)

Let’s be real, the search clouds are a spectacle, and it’s why AnswerThePublic makes the cut. Plug in a keyword, download the cloud images, and you’re good to go. These suggestions could fuel your blog topics for months to come.

Worst Feature: Zero Metrics (-3)

The complete absence of keyword metrics is a bit of a letdown, and while I understand the tool was designed with content generation in mind, a few metrics like keyword competitiveness or monthly search volumes wouldn’t hurt, right?

 AnswerThePublic Recap: 14/25

ranking difficulty

To sum it up, AnswerThePublic might not have all the reporting bells and whistles of other keyword research tools.

Still, this tool is a must-have for every busy blogger’s workflow when it comes to churning out content ideas.

4. Google Trends:

google trends

Let’s talk about another heavy hitter in the keyword research game: Google Trends. This tool is like your personal oracle, helping you peek into the future of keyword popularity.

I want you to know this: Google Trends isn’t your average keyword research tool. Sure, it can help you discover those sought-after long tail keywords and gives you insights related to your Google Ads.

But it also goes above and beyond, giving you a dynamic view of keyword interest over time.

long tail keywords

Google Trends isn’t your typical keyword research tool, but don’t let that fool you. This powerful platform provides real-time data on what the world is searching for. It’s like a window into the minds of internet users across the globe.

From trending searches to in-depth data on specific topics, this tool helps you find those hidden gem long-tail keywords you might have missed otherwise. 

monthly search volume

Usability: 4/5

Now, some keyword tools out there can be a real pain to navigate. But Google Trends? It’s as user-friendly as it gets.

The platform’s design is clean and straightforward, which means you can dive straight into keyword data without getting tangled in unnecessary features.

Suggestions: 3/5

Here’s where things get a bit tricky. Google Trends doesn’t serve up keyword suggestions on a silver platter like some other tools.

However, it does provide related queries, which can help you discover new keyword ideas related to your original search.

Reporting: 4/5

 As for reporting, Google Trends really shines. The platform gives you access to a wealth of data, from keyword popularity over time to geographical interest.

It’s pretty neat to see how interest in certain keywords can wax and wane, just like the tides.

Filters: 3/5

 The filters in Google Trends are a bit basic compared to other tools, but they still get the job done. You can filter your results by time, location, and even by search type (like Google Ads, for instance).

My Favorite Feature: Real-Time Data

Hands down, my favorite feature of Google Trends is its real-time data. There’s something exciting about being able to see what people are searching for as it happens. It’s like being able to peek into the internet’s collective consciousness.

 Least Favorite Feature: Limited Suggestions

 While I love many things about Google Trends, the limited suggestions are a bit of a letdown. It would be great to see a broader range of keyword suggestions, especially for those of us always on the hunt for the next high-performing keyword.

So, My Top-Tier Keyword Tools Are:

Above Average Tools Are:

Keyword Tools that Are Great to Start With


most keyword research tools

I truly hope you’ve enjoyed this deep dive into my all-time favorite top 8 keyword research tools.

I’m curious now that you’ve been through this journey with me. Which keyword research tool has caught your eye?

Remember, every blogger out there has their unique preferences and needs. That’s the beauty of this field – no one-size-fits-all solutions! So, I’d love it if you could share your thoughts in the comments section.

Let’s use collective wisdom to nurture our vibrant community of aspiring Master Bloggers. After all, we’re on this blogging journey together, aren’t we?


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Oladejo Elisha

I'm a Digital Marketer, Blogger, Content marketer, and SEO expert with proven results. I’m detail-oriented, results-driven, and dedicated to helping my clients achieve their goals.

Whether you're looking to increase your website traffic or boost your online revenue, I can help you achieve your goals. Let’s work together.

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» About Oladejo Elisha.

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I’m a  Digital Marketer Blogger, Content marketer, and SEO expert with proven results. I’m detail-oriented, results-driven, and dedicated to helping my clients achieve their goals. Whether you’re looking to increase your website traffic or boost your online revenue, I can help you achieve your goals. Let’s work together.

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Oladejo Elisha. A Digital Marketer Blogger, Content marketer, and SEO specialist who loves the internet space so much that the competition drives me to the top as I keep finding ways to prove them irrelevant.